Landing Page Settings

Once you have built your landing page, you want to establish the settings for the page. 

If you go to the sidebar menu and click “All Campaigns,”  you will see the landing page we just built. Click on “Edit” to effect the settings of your Landing Page.

The first item sets up the Favicon for your landing page, which is the small image at the top of your landing page when viewed in a browser.  We click Edit Title and Icon. This one is already set up, but we will walk through the process as though it was not.  You have to use a square image that is no more than 512 pixels by 512 pixels.  If we click on “Replace Image” we are taken to our Content Files. We grab the MultiGenerational Travel image and if we look at its details we can see that it is 300 x 300 pixels, so it is both square and no larger than 512 pixels. We thank click the Insert button, and then Save. Now when your landing page is viewed in a browser, you will see a small image of your landing page as a Favicon.

Next is setting up the social share preview. This determines how your Landing Page will display on Facebook or other social media when used in an advertisement or a post.  We place the title and explanation of our Landing Page content. We then replace the image of our logo with an image of the Landing Page Content from our Content Files by selecting it and clicking on Insert and then Save. Now we can see an approximation of what the landing page image will look like on Facebook.

The Landing Page URL is the Internet address where your Landing Page can be located. The URL can be customized by using a custom domain that you can authenticate. You can watch our video on authenticating and using a custom domain for your landing page and emails. Importantly, you can not authenticate your domain if you have a free email account like Gmail, Yahoo, or AOL; you must have a professional email account matching your website domain.

Audience and Tags. This is a very important setting. I want to know the origin of my audience members. Anyone coming through my MultiGenerational Landing Page is interested in Family Travel. I want to create tags for both of those, but I also want to tag any member coming through this landing page for my Newsletter. When we create the Journey for this Landing Page, we want to be sure that in addition to the information we are providing to them on MultiGenerational Travel, they are also getting our newsletter. Every time, therefore, someone becomes an audience member by receiving the MultiGenerational eGuide, they are tagged with Multigenerational, Family Travel and Newsletter. And we Save.

Content is where we edit the landing page.

Here are a few additional elements that we will cover after we are ready to begin marketing our landing page. I do want to point out we want to begin tracking through MailChimp immediately. The Meta Pixel helps us to better understand how those visitors to our Landing Page from Facebook are responding.