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What is SEO?

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SEO, or Search Engine Optimization, is the process of increasing the visibility of a website, or web page, in a search engine's unpaid results—often referred to as “natural”,  “organic”, or “earned” results.

 

If other words, SEO refers to the content you have on your website and how a search engine, like Google or Yahoo, finds or reacts to that content. For example, we put the keyword “resort” or “cruise” in the SEO settings of sites so that when someone searches for that online, your website will pop up in the search results. This is how new clients find you when they use a search engine.

 

How Search Engines Work

 

From the client's end, when someone searches for something in a search engine, the search engine uses the keywords put into the search, the client's location, and their recent searches to provide the most relevant results.

 

From the business' end, what determines whether your business pops up is in relevant searches is content keywords, meta tags, your site's titles, URL, ALT tags, time on the internet, and business location.

  • Content keywords: words or phrases used on webpages that match the words in the future client's search
  • Meta tags: keywords used in the site code that increase search relevance, to increase traffic
  • Site title: the name or title of the webpage, often it will appear at the top of the page
  • URL: the web address of a page
  • ALT tags: "alt attribute" or "alt description," is an HTML attribute applied to image tags to provide a text alternative for search engines.
  • Time on the internet: how long the URL has been registered, longer time online makes your site appear higher in search results
  • Business location: your physical location is hardwired into the code to increase traffic

Search engine use “spiders” to “crawl” the web looking for relevant content. They cross reference all the above points to do so. They notice unique and repetitive words.

 

To Optimize Search Results

Keywords are crucial! What is your future clientele going to be searching for? 

  • Blog
    • One way to optimize your SEO is to have a blog. Having a blog that you update frequently (daily, or at least weekly) will ensure that your site pops up because search engines want to provide the newest content.
  • Meta tags/keywords
    • Under Settings, in the Site Editor, click on SEO in the left menu
      • Site Description: should be short and to the point. This is your site's mission statement, tell the world who you are and what you specialize in
      • Meta keywords: general search words for your entire site that should be unique and specific to your agency (ie. travel, vacation, getaway, cruise, travel packages, honeymoon, adventure, beach, journey, resort, luxury, destination weddings)
      • Meta keywords for site pages: under Pages, in the Site Editor, click on the page you want and then click Advanced
      • You can specify the Page Title, Page Description, and meta keywords—try to use unique and specific words to increase traffic
    • Page Titles
      • Like chapters in a book, these show up in the results so having diverse language and wording on your site and in your page titles will garner more hits when someone is searching for those certain words.
    • Alt Tags
      • Only for pictures, but can be a big help for web crawlers since they can't see pictures, these are search terms that describe the image(i.e. Eiffel Tower, Grand Tetons National Park)
    • Page Tracking
      • Helps you see what is working as you bolster your SEO
      • When you first log in to your site editor, click 'Stats' to view site traffic
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        • Google Analytics
          • Register for Google Businesses
          • Set up a Google+ account
          • Super easy to set up, makes you business more visible in online search engines
          • dSign up for Google Analytics. The more information you have about your site traffic, the better you're able to hone in on the effectiveness of your meta tags, keywords, site titles, etc.
          • Our Social Media Manager can integrate this to really optimize your hits in search engines
          • For more information on adding Google Analytics, Add Google Analytics

 

 

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