Add Google Analytics to Your Website

Google Analytics is a web analysis service offered by Google that tracks and reports website traffic. Google Analytics is now the most widely used web analytics service on the Internet.

To add Google Analytics:

1. Sign in to your Google account
2. Copy/paste this link into your browser: marketingplatform.google.com/about/analytics/
   
3. Select Google Analytics
4. Click the ‘Sign Up’ button
5. Fill out the information for your website
6. Copy the code to put on your website
7. Go to each page on your site, click the SEO Settings and copy the code to the header section of the page. 
8. 
9. 
10. Repeat for each page. Then publish. 

Here is a great post from TRO explaining how to make the best use of Google Analytics:

https://www.travelresearchonline.com/blog/index.php/2013/07/google-analytics/

Google Analytics For Beginner's:

https://analytics.google.com/analytics/academy/course/6

Google Analytics Guided Tour: 

https://support.google.com/analytics/answer/13590312?hl=en&sjid=7651249472879829503-NA