How to Integrate Google Analytics to Your Social Media Manager Program

You can link your Google Analytics account to enrich your Social Media Manager reports with web data.

Steps to integrate Google Analytics:

Navigate To Brand Settings

Click on Integrations

Click on Add New

Click on Google Analytics

Click on the account associated with the Google Analytics account you would like to add

Click "Continue" to link your GA 4 account

Now that your account is linked, it will look something like this

Click the link displaying "Change Website" to choose the Google Analytics property you'd like to include for this brand workspace

Now hit 'Save Changes' and you're ready to add your Google Analytics to your Social Media Manager reports!

Adding Google Analytics to your report

Navigate to the Reports section and click on New Report

Click on Toggle Advanced and Include Website Analytics

Here you will select the "GA4" option to add Google's analytics to your report