Syndicated content is a source of confusion for website owners and SEO professionals alike. Many people fear that using syndicated content will hurt their ranking with Google, but this is actually a myth. In reality, there are ways to use syndicated content without running into any penalties or other issues related to duplicate content.
There are a lot of mythologies about syndicated content. If the mythologies were true, the Reuters and the AP Newswire could not exist. The truth is that syndicated content neither helps nor hurts your site's SEO.
Google does not penalize websites for having the same (or similar) content as another website. Instead, they take a more nuanced approach by evaluating each situation on its own merits. For example, if one website has a large quantity of unique and original content compared to the amount of syndicated or duplicate copy used, it may rank higher than a smaller website that has very little original content even though some of that content is syndicated.
Here is a good article on the topic: https://cognitiveseo.com/blog/19571/syndicated-content/
Google also has a special algorithm called the Duplicate Content Penalty (DCP) which looks for websites with too much identical content. However, this penalty only applies to websites with large amounts of duplicate content and doesn't affect those using syndicated articles or blog posts in moderation.
Syndicated content does not hurt your ranking with Google as long as you use it responsibly. It's important to remember that originality is still key when it comes to creating quality content, but if used correctly, syndicated content can help supplement your existing website without running into any of the issues associated with duplicate content.
In conclusion, employing syndicated content does not hurt your ranking with Google as long as you use it responsibly. You should be able to take advantage of any potential benefits that syndicated content has to offer without incurring any penalties or other negative consequences.
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