Toby AI is an invaluable tool when it comes to crafting difficult letters to clients. It helps by removing any emotional response and instead focuses on providing intelligent, honest, yet tactful, explanations.
In this example the client has stated the commonly held belief that they can find their travel cheaper online. Our first reaction might be to dismiss this potential client as not being worth our time. However, it may be worthwhile to employ Toby to assist in articulating a response to gain an insight that may otherwise elude us if we don’t give full consideration to such a client’s motivation. Remember, the client is a civilian, you are the professional. Toby can assist you to convey this simple truth.
Toby reminds the client that as travel advisors, we understand that price plays a vital role in decision-making. But we also want to emphasize the value that comes with our services. It is essential to convey that our role goes beyond simply selling travel; we are there to assist clients in buying wisely.
By prompting in this manner, we give Toby the proper guidance to handle the letter without the emotion that sometimes is our first impulse.
Prompt: "Write a very honest yet kind letter to potential clients for my travel agency who say the reason they don't use my services is they can find it cheaper online. Explain that by not using me they lose the opportunity to use the best tour operators that I vette for them, and my advocacy in the event anything goes wrong in the course of their travel. Explain my mission is not to "sell travel" but to assist my clients to buy wisely."
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